This action had a clear activation element. It was the first Ikea store opening in Valencia. The objectives of the brief were very specific: an action that would generate visibility and drive traffic to the store. Many people wanted to attend Ikea’s official opening day and this action had to help them achieve that goal.

Ikea always seeks for high-visibility local campaigns for all their new store openings. The two factors we had to deal with were: generating buzz in the city and a limited budget. The creative execution helped achieve this communication goal.

In just 3 days, the “MORE THAN WORDS” video reached over 150,000 views. Moreover, it is currently up to 345,000 views. More than just a good figure for a city with only 800,000 inhabitants.