Cannes Lions
CARMICHAEL LYNCH, Minneapolis / HARLEY DAVIDSON / 2008
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Too many people customize motorcycles themselves. And too often parts aren't right for the motorcycle or are installed improperly. So we offered a few of the softer perils of doing things yourself. And encouraged people to Always Customize Professionally and use Genuine Harley-Davidson know-how for the best results. The video banners were a huge success, garnering a whopping 21 percent click through rate and finding their way onto biker blogs.
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