Cannes Lions
Y&R/WUNDERMAN CHINA, Beijing / MOTOROLA / 2006
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Description
Create a viral campaign by using a 'Finger-character' which creates the user motivation to explore more about the mobile phone A732, based on its USP, finger writing recognition.Components: Email and series of viral animation stories (sad / grievance / anger / laugh).Marketing objectives: Drive to product experience website and create product awareness by using this viral and promotion incentive.The Idea:'Having Fun with a Simple Touch'
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