Cannes Lions

MOVIE PROMOTION

TRIBAL DDB, Venice / PARAMOUNT PICTURES / 2005

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A warning. The world wide web of conspiracy pertaining to the film "Lemony Snicket's A Series of Unfortunate Events" is extremely unpleasant.From the startling splash page through each of the exhaustive character sections within the official movie website, surprising moments, unsettling interactivity, shocking audio and visuals, and unforgettable downloads abound. Count Olaf's website is worse: a rant-filled Blog, past roles, a special edition of the movie's trailer, and, shockingly, a campaign website in which Olaf announced his candidacy for President of All Actors Everywhere.

Also unearthed: online advertising and unique IM skins - the better to spread the alarm, perhaps.

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