Cannes Lions

MOVING FORWARD

EGG FILMS, Cape Town / STANDARD BANK / 2013

Case Film

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Overview

Description

Our client, Standard Bank, is one of the largest financial institutions in Africa. The brief to the agency was to create a commercial that would bring their payoff line ‘Moving Forward’ to life.

In a celebration of this positioning, we put together a chronological showcase of influential historical events from the 1900’s to present day. With a little help from some mind-blowing post-production, the commercial tells the story of how the human race has progressed through the ages and how good it feels to move forward.

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