Over the last few years, condom use amongst 16-24 year olds has been declining and the prevalence of STI's has been increasing. The Staying Alive Foundation wanted to raise the issue of safer sex and condom use with this audience to help reduce the amount of new infections. Our strategy was simple - bring the consequences of having unprotected sex into the moment of pleasure.In this ad we see a young couple the morning after they've slept together without using a condom. We bring to life the devastating consequences of this, that is, without the protection of a condom, you could potentially have slept anyone. To dramatise this, we show that this could have been any number of undesirable characters. We conclude with the line “ Without a condom, you could have slept with anyone”