Cannes Lions
ARTPLAN COMUNICACAO, Rio De Janeiro / ROCK IN RIO / 2004
Overview
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Credits
Description
A different invitation with two main features: pertinence (the piece used a typical element of the rock'n'roll universe) and interactivity.The guests received a miniature guitar on which was a text asking the guest to break it (just as musicians do on stage). Inside, it there was the invitation for the party.
Outcome
Our guests were amazed by the invitation piece that, with its originality, has hit our main goal: to create impact.
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