Cannes Lions

WILDLIFE CONSERVATION

OGILVY & MATHER BUDAPEST, Budapest / WORLD WILDLIFE FUND (WWF) / 2006

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Overview

Entries

Credits

OVERVIEW

Outcome

Substantial jump in WWF's awareness in the country. The empty book campaign also generated lot of free publicity by ending up on emails as viral marketing and on websites.Donations to WWF went up by atleast 15% during this period.

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