Cannes Lions

NALDECON

FISCHER & FRIENDS, Sao Paulo / BRISTOL MYERS SQUIBB / 2012

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Overview

Description

Flu at night is horrible. Headaches, body aches and others symptoms that don't let you sleep. NIGHT NALDECON is a medicine for the flu that, in addition to fighting flu symptoms, have an antihistamine component that helps you to sleep. So we created a movie where the bad feelings of the flu are in evidence due to a funny metaphor with the mythical figure of the werewolf. Subscription: "Don't let the flu keep you from sleeping. NIGHT NALDECON. Against the symptoms of the flu".

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