The whole action takes place during a music radio show with no ad breaks. The radio broadcaster explains an anecdote about the last song aired but “subtly” starts to drift away, and with the use of some made-up, lame excuse, slowly transitions into talking about how irresistible NAVIDUL’s ham is. Later on, the broadcaster explains that it is impossible (unpayable) for any brand to be referred to during the ad free show, not even if she received a ham from NAVIDUL, just like the one there is standing right in front of her, would she dare to name the brand’s name, “NA-VI-DUL.”

We managed to advertise NAVIDUL during free ad slots.