Cannes Lions
ARTS & LETTERS CREATIVE CO., Richmond / ESPN / 2021
Overview
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Credits
Execution
A custom music track was produced to complement the editing style and build the drama of the commercial. The instrumentation & musical theme were designed to give the commercial the effect of an epic movie trailer with craft and nuance which accentuate the key moments of the edit. Central to the track is the tick of a clock, which creates a sense of urgency and a foundation as we explore the meaning of “time” in the NBA.
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