We identified Stromberg – the German equivalent of The Office – as the must-watch primetime show for our target audience. Season 5 was being made after a two year gap and the anticipation was massive.We embedded NERF Blasters into the entire series and kicked off a national craze for office warfare.

The integration peaked when a NERF Blaster battle between the Damages Division and the Private Clients Division destroyed half the office.We backed up each episode with a smart search strategy, driving consumers to Amazon to buy “the blaster from Stromberg” during the show and in the hours after each broadcast.

We also sold NERF Blasters via the official Stromberg shop.Finally, we connected via the Facebook page, where 500,000 fans got a message from the main character himself, Bernd Stromberg, saying he didn’t want his staff fighting anymore and giving them the chance to win the blasters from the show.

We generated massive buzz on Twitter, Facebook and blogs, with thousands of comments and tweets.We earned extensive pre and post-broadcast media coverage of the Stromberg stars using NERF Blasters valued at €850,000.

The show itself delivered 14m high quality contacts - 56% reach of our young, male target.We created so much demand that we crashed the servers for the official Stromberg Online shop. In fact the official store sold out twice.

There are more detailed numbers in the confidential section but we delivered NERF’s best-ever sales.NERF Blasters are now standard office equipment in Germany.