In Brazil Branded and Entertainment follows the regulations of other free countries. In Open TV product placement has to be payed as media broadcast. In Online advertising none or little is regulated. We find more attention from the government when it comes to children advertising, cigarets and alcohol.

Inspired by the idea of a football world where players become real heroes, each poster shows the DNA and essence of a position on the field. Illustrated by an artist specialized in tattoos, the archetypes have their own visual identities and express the personalities the players assume while on the pitch. All the posters were printed using the same manufacturing process as Umbro football boots: laser printing on the leather. With a high level of detail.

The posters made so much success in soccer courts that, on request from the fans, the archetypes were made available as customization choices at Netshoes.com. Incorporating the pride of those who live football right on the boot’s leather.