Netshoes is the world's largest sporting e-commerce. And with the mini store, we show that the store’s 40,000 products fit in only 37 centimeters. Plus: they are always available, at any time, anywhere. With a launch event, involving specialized media, we opened the store in the most expensive area in the country. And the best: the investment was much smaller than that of a physical store. The mini store format that we created also enabled to promote the brand in a place where the placement of external media is prohibited.

The mini store was installed on Oscar Freire Street, one of the largest shopping areas in the country. The store of the largest e-commerce in Brazil, which offers more than 40,000 products, used a space of just 37 cm. A launch event with the participation of specialized media marked the store’s opening. Over the next 15 days, people were impacted and interacted with the store and could do their shopping through the application right there, with no queues.

More than 50 million people impacted online, in addition to more than 250,000 ones who visited the mini store. Besides, we got a space in one of the most expensive square meters in the country with a much smaller investment compared to a physical store. But the most important was to show that only with Netshoes’ application is possible to have 40,000 products at any time and place.