Introducing ‘The Parking Thrillharmonics’, a guerrilla orchestra that appears out of nowhere when unsuspecting drivers find an empty parking spot, then provides their painstaking manoeuvres with a nerve-jangling, Hollywood-thriller soundtrack. In the heart of Berlin, at the height of the rush hour.

Once the drivers had managed to get themselves parked, we held up posters revealing the idea behind the orchestra. Our frazzled victims received an invitation to take a test drive and find out for themselves how easy parking can be – in a new Opel Insignia equipped with Advanced Park Assist.

60% increase in test drives at local dealers