The viral film, Naked Ambition, was a call for entries to the Saatchi & Saatchi New Directors’ Showcase. It stars an adult movie director whose ambition to make commercials sees him incorporating lots of iconic advertising references and techniques into his adult films.

TURNED ON BY THE IDEA OF DIRECTING ADS?ENTER THE SAATCH & SAATCHI NEW DIRECTORS’ SHOWCASE.

This viral film was sent to production companies and film schools. As a result the Showcase received the highest ever number of entries and YouTube hits: 65,00 after just 3 days.