Cannes Lions

NGO

PUBLICIS BRUSSELS, Brussels / REPORTERS WITHOUT BORDERS / 2015

Awards:

3 Silver Cannes Lions
Presentation Image
MP3 Original Language
MP3 Original Language

Overview

Entries

Credits

Overview

Description

Reporters Without Borders Belgium reacted to the terrorist attack on French satirical magazine Charlie Hebdo by a symbolical campaign : "Audiocartoons" available on www.audiocartoons.com and broadcast on national radio.

We invited a series of Belgian cartoonists - including Marec , Kim, Quirit , Dubus , Kanar and Ilah - in a recording studio to verbally describe their cartoons rather than showing them.

The audio cartoons are our way of showing the surrealism of what happened in Paris. Because if cartoonists can’t express their opinions anymore with paper and ink, what’s next?

Execution

#freedomoftweet transforms any tweet into a unique bird song. In collaboration with sound designers and ornithologists, we analysed the songs of 3 birds: one from China, one from Iran and one from North Korea.

Each character of the alphabet was then linked to a specific bird chirp. After writing your tweet, you can listen to it and share it on twitter.

On freedomoftweet.org, you can then decrypt the tweet in order to discover what the tweet says. #freedomoftweet aims to gather as many encrypted tweets as possible.

Outcome

Next to the 5689 encrypted tweets (and still counting), we’re able to put the issue on the political agenda. The tool was and is used by several opinion makers and politicians in order to show their commitment. Which generated quite a lot of buzz around the daily battle of Reporters without Borders.

Similar Campaigns

12 items

Shortlisted Cannes Lions
Death sentence

AKESTAM HOLST, Stockholm

Death sentence

2023, REPORTERS WITHOUT BORDERS

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