Cannes Lions

NHK WORLD PREMIUM TV PROGRAMME

PARAGON, Tokyo / NHK (JAPAN BROADCASTING CORPORATION) / 2012

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NHK World Premium is a TV-program service for Japanese people who live overseas. The feeling of missing home by overseas Japanese people was aggravated particularly after the biggest earthquake disaster on record happening last year. Japanese people overseas retain tremendous affection and passion for our country, our home.Because of this, we decide to unite and support Japan by creating and producing TV commercials that feature the 'goodness of Japan'. These commercials demonstrate our wish for our country to recover soon.

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