Over 70 pieces of brand- and audience-relevant content were produced over the space of the 3-month BrandLIVE activation.

Pictures, video, illustrations, data visualization...

Facebook and Twitters posts mixed with banners and displays event.

Guerilla Marketing actions.

And one Sold-Out public exhibition.

This campaign generated more than 4,000,000 impressions and 15,000 interactions across social media as well as more than 100 press articles for a total of 55 million people reached.

Furthermore, we witnessed a 354% increase in positive sentiment on Twitter and 767% on Facebook towards the brand across social channels.

All in all, our BrandLIVE content and activations generated an overall ROI of 2 to 1.

JURY: Original context can be found on the pinterest page by clicking through to the posts marked [Twitter] or [Facebook] etc.