Rather than a laundry list of magazine titles, we committed our entire budget to one revered and respected media icon. Australia’s number one magazine – The Australian Women’s Weekly - a trusted source of ideas, advice and inspiration.

But how could we exploit this relationship?

A 14 page photographic portfolio ‘Australian Women Aged 1 to 100’ was created by world renowned photographer, Graham Shearer - a real, inspirational brand story celebrating women of all ages.

Great results – it cut through! Starch Research proved the idea was embraced by readers: 99% of people ‘Noted’ the piece...average is 64%.NIVEA Body 1-100 helped NIVEA re-establish itself as category leader and maintain the #1 position in market.NIVEA was also honored with the OPSO National Advertising Award.