Cannes Lions

Come together

FCB, Lisbon / BEIERSDORF / 2016

Digital Proof JPG
Digital Proof JPG
Digital Proof JPG

Overview

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Overview

Description

Condom's advertising has focused on men for the past years in Portugal. But with women's empowerment, it needed a new approach. That's the creative idea behind the "Come together" campaign. Sex should not be about men's pleasure, it must be about pleasure for both.

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