Cannes Lions
RESET CONTENT, Santa Monica / META / 2022
Overview
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Credits
Execution
Our director completely rewrote the narrative of a traditional skateboard film. Aside from capturing the trick in ways skateboarding has never been captured, he told a deeper story about the unique identities of each skater, and how their radical individuality has contributed to the trick’s collective evolution. At its core, the No Comply represents non-compliance and rebellion, and our director went beyond the tropes of skating to accurately capture that spirit.
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