Every iris is as unique and fascinating as a galaxy. When viewed up close, it even looks like one.

That is why we created the ZEISS IOL Universe, an intergalactic VR journey to different iris galaxies. While exploring the unique features of each iris, the medical experts learn about its demands when it comes to the choice of an intra ocular lens to cure cataract.

The ZEISS IOL Universe was integrated into the ZEISS booth at ESCRS Congress 2016 in Copenhagen. Over the course of all four days, visitors of the ZEISS booth could embark on a journey to the ZEISS IOL Universe.

The installation uses virtual reality to immerse visitors in a visually stunning world full of iris galaxies. Instead of a pure product presentation, they embark on an interactive journey to discover the unique features of every iris galaxy and how intra ocular lenses can provide a cure to cataract for each of them. The gamification aspects of the installation made the presentation more involving.

Every visitor was also given a macro photograph of their own iris galaxy to remind them of the ZEISS IOL Universe long after the ESCRS Congress was over.

The installation was a huge success: 567 people went on a journey to the ZEISS IOL universe and received their macro eye photography with their very own iris galaxy. They all responded positively to the experience and went home with new in-depth knowledge that stuck with them long after the congress had ended.

In fact, the installation was such a success that a follow-up model for use in private practices in Latin America was requested.