Cannes Lions

NOKIA E6

JWT WARSAW, Warsaw / NOKIA / 2012

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Overview

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Credits

OVERVIEW

Description

A Jules Vernes's fan started his journey around the world on Monday, February 20th, 2012. He followed Phileas Fogg - his great forerunner, and visited the same places. He used a smartphone Nokia E6 to document the travel and show people how the world has changed through last 140 years.- Airplane take-offs - 14- Airplane landings - 14 - Time-zones - 24- International Date Line - 1 - Additional day of life - 1 - Temperature difference - 40 C- Humidity difference - 81%- The record for the Phileas Fogg route - 1- 97 posts- 74 photos- 16 movies- 13 check-insIt took only 7 days to prove that ‘the battery life’ is not a problem for a NOKIA device..

Execution

A Jules Verne's fan followed Phileas Fogg journey on its 140th anniversary, but instead of 80 days, he had only one battery and no charger. He documented his journey with Nokia E6 and shared it 'live' with the worldwide audience.

Outcome

8 days, 40,000 km, 12 cities, 4 continents.Live coverage in social media: Facebook, YouTube and Foursquare.Over 10m impressions associated with the project.News about the expedition on Polish National Television and radio.The proof that the 'the battery life' is not a problem for smartphones' users any more.

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