Mirza Ghalib, a 19th century Urdu and Persian poet, has deeply influenced popular culture across the Indian subcontinent. But his mansion in Delhi was in urgent need of restoration.Objective: Rousing Delhi to the abuse of this mansion, a protected monument.Idea:The creative solution involved utilizing bookstores, music shops and DVD rentals with a section dedicated to Mirza Ghalib’s work. We created jackets with profane graffiti and wrapped them around books, CDs and DVDs in these stores. Thus we defaced living reminders of the poet.People were shocked by the graffiti that vandalized popular works. Each jacket provided space for them to sign their names in protest.They put their signatures inside a drop box at each store.