Around 50,000 signatures were collected from stores that were part of the activity (twice the number expected).

The signature campaign led to a candlelight vigil, on 27th December 2009. Each jacket had a map that led people to the mansion.

Bloggers supported the cause online.A leading national daily, reported fresh incidents of disrespect to the heritage site, on its front page.The campaign achieved media publicity worth 330,000 USD (Rs. 15 million). The overall cost of the campaign was a mere 1300 USD.

The public outcry compelled the government to renovate the heritage site.