Cannes Lions

NON-PROFIT ORGANISATION

CRAVEROLANIS EURO RSCG, Buenos Aires / FUNDACION ESPERANZA DE VIDA / 2004

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OVERVIEW

Description

The campaign included a combination of media, graphic, billboards and actions in the street. The graphic and billboard campaigns aimed to raise awareness and direct the people towards the 0-800 nubmer for the recollection of signatures.The signature recollection took place in our central office and also at different strategic points of Capital Federal, where street actions were carried out. Such actions consisted of giving passers-by a t-shirt specially designed to communicate the need to stop the use of nuclear materials. The t-shirts were designed so that they reflect possible future genetic mutations and showed the printing: “Stop nuclear tests”. The t-shirts were given in a cardboard package along with a sticker with the logo of the Foundation and our 0-800 number with the offer of receiving further information about the subject.

Outcome

As a result of the campaign and street actions, 58,000 signatures were collected, 18% more than the original planned amount. Besides contributing to the awareness of environmental problems, present or future, that might cause the development of nuclear testing and toxic wastes in the environment.

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