Cannes Lions

NON-RUSH SHIPPING

BBDO CANADA, Toronto / FEDEX / 2011

Awards:

1 Bronze Cannes Lions
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OVERVIEW

Description

BriefFor years, FedEx has focused on telling people about their urgent, overseas shipping services.However, that means shippers were forgetting about all of FedEx’s other shipping options – namely, their less-urgent options.Solution:We showed shippers that FedEx is amazing at more than just one thing.

We did so by introducing a character who was amazing at more than one thing too.The character appeared in all our pieces of communication: Television, online advertising, our website as well as an online promotion.

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Screen Time

SRA. RUSHMORE, Madrid

Screen Time

2020, VODAFONE

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