Driving can present unexpected situations to the driver. One of them is traffic signage, often specific to a certain region, which can seem confusing. This compromises the safety of the driver who requires quick responses and agile reflexes.Hyundai aimed to discuss Hyundai Smart Sense, a set of safety and assistance technologies capable of alerting the driver, thereby preventing accidents. The brand needed an idea that could quickly convey the technology's effectiveness while also reinforcing the notion that Hyundai offers advanced safety technologies in its vehicles. It also sought to generate interest and awareness about the importance of driver assistance in challenging driving scenarios.

It's not measurable.