Spikes Asia

Nostalgia of Haenyo, a Woman Diver

SM CULTURE & CONTENTS, Seoul / SK TELECOM / 2018

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SK Telecom’s philosophy toward 5G technology is it should be essential and meaningful to users beyond cutting-edge image. To find the meaning of 5G technology, we started “The first 5G is [ ]” campaign, and it’s the first story.

She has been a lifelong Haenyo, a woman diver. To her sea was home, shelter, and treasure but she cannot dive anymore because of her age. 5G technology presents her lost world. We devised a bus which can show the excellence and benefit our 5G technology. The bus shows real-time scenery of Shin-Chang underwater, Jeju island. The underwater scenery, as vivid as divers’ view, is transmitted using 4K high-quality video of 5G technology. The old woman finally meets underwater world that she has missed. It’s so real that she is deeply moved. Her rejoice is shown more touchingly through her frank, artless look and Jeju island dialect.

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