In the midst of the pandemic and due to lockdown, many had to sell or lease their businesses or houses. This was very evident on the streets of Bogotá, which is why Banco Caja Social decided to show the benefits they offer for its clients through a medium of low cost but with a high impact: The Billboards that are pasted on the windows. Only this time they had a great difference, they showed the support of Banco Caja Social and Fundación Grupo Social to that store or property that were no longer for sale or lease.

The campaign, focused in all those in an unfavorable situation, could be seen in the streets of Bogotá and was deployed in Social Media, inviting people to obtain more information about the Relief of Banco Caja Social on its blog www.subancoamigo.com