Cannes Lions
J WALTER THOMPSON COLOMBIA, Bogota / BANCO CAJA SOCIAL / 2004
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A man's dream of getting a degree (represented as a man in a graduation cap and gown) knocks on the neighbor's door begging for a new owner. The reason: his current owner does not save, so he will never become a reality. Your dreams rely on your savings. Banco Caja Social, your friendly bank.
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