We searched small communities for local arrangements and happenings that soon were about to take place. Arrangements that usually are promoted on noticeboards in the local store.Then we developed print ads that presented each happening in relevant executions.We bought the most visible media surfaces in Norway: spreadsheets in the three biggest national papers. The gigantic format and the tiny local happening made a remarkable contrast.

-All the local events that were promoted were sold out and brought up as ”today´s topic” in the local press.-In each community, the local SpareBank 1 office experienced a lot of goodwill both from local business, local clubs and associations. In addition to much positive press coverage-The campaign was not only very well liked, but also changed the perception of SpareBank 1 in a remarkable positive direction. Being associated to having a strong local involvement increased 20% with the campaign.-After the campaign, SpareBank 1 were ranked as the “most local and close bank” in Norway.