Cannes Lions
BBDO NEW YORK / JOHNSON & JOHNSON / 2019
Overview
Entries
Credits
Background
The United States has the most expensive healthcare system in the world. In 2017, health spending per person in the U.S. was $10,224. Next door in Canada, it was just $4,826. Johnson & Johnson believes that one way to reduce U.S. health costs is to empower nurses. If the public is made aware of nurses’ remarkable achievements, they’ll surely view them with the same level of respect as they do doctors.
Execution
Every era was meticulously researched and recreated with painstaking historical accuracy (even down to the vintage Johnson & Johnson products in each scene) so that viewers could experience the harsh realities in which these brave nurses did their groundbreaking work.
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