Cannes Lions
PUBLICIS ARREDONDO DE HARO, Mexico City / BANAMEX / 2006
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Description
You can take many decisions in life, but at the end, even choosing different routes you are always yourself.Contrary to many films that we have seen before, this ad explores the possibility of modifying through decisions a story but reaching the same ending. At the end you are one in a world of choices.
As B smart, a credit card that launched a new version but with the same benefits as always.
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