Cannes Lions
THE LEO BURNETT GROUP THAILAND, Bangkok / TMB BANK PUBLIC COMPANY / 2014
Overview
Entries
Credits
Execution
We handed them one baht flyers to people on the street with attached message inviting them to open TMB No Fixed with these little flyers, the coins that they usually see no value.
Outcome
TMB One Baht Flyer 100,000 coins brought in an incredible number of 130,000 new opened accounts with the bank. Those who received the flyer didn’t just use the coin as for personal minimum entry saving money but they also passed to others as an inviting medium to open this account too. The flyers eventually acquired over 7,500 million baht worth of saving to TMB No Fixed account. Now imagine how much these tiny coins could improve financial future for Thais.
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