Cannes Lions

ONE BUCK ONE PLUCK

GEORGE PATTERSON Y&R, Melbourne / CAMP QUALITY / 2014

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Case Film
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Case Film
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Overview

Entries

Credits

OVERVIEW

Execution

A website, onebuckonepluck.com, was set up, and the word was spread via social media.

As an added incentive for people to donate and share, donors were then sent a video of the hairs being plucked out on webcam.

Some sadists even pulled the hair directly out of his head. Not surprisingly, this video had quite a few views!

Outcome

In total more than 140 videos were filmed and shared, showcasing the more than 7,000 hairs plucked from his head.

Most importantly, a total of $7123 was raised, enough to give support and care to one family affected by cancer for an entire year. Furthermore, six other families were also able to receive support.

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