Cannes Lions
GEORGE PATTERSON Y&R, Melbourne / CAMP QUALITY / 2014
Overview
Entries
Credits
Execution
A website, onebuckonepluck.com, was set up, and the word was spread via social media.
As an added incentive for people to donate and share, donors were then sent a video of the hairs being plucked out on webcam.
Some sadists even pulled the hair directly out of his head. Not surprisingly, this video had quite a few views!
Outcome
In total more than 140 videos were filmed and shared, showcasing the more than 7,000 hairs plucked from his head.
Most importantly, a total of $7123 was raised, enough to give support and care to one family affected by cancer for an entire year. Furthermore, six other families were also able to receive support.
Similar Campaigns
7 items