“Two Teams, One Journey” says it all. With the full and enthusiastic support of the entire team of employees at United, the athletes of Team USA make their journey to Rio.

The TV commercial “Two Teams, One Journey” was edited as a :60 spot, as well as two :30 cutdowns. These ran in a rotation during the opening ceremonies and throughout the Games between Aug 5-21, 2016. The spots aired heavily on both national and local NBC broadcast, cable and live streaming.

The Summer Olympics in Rio were one of the most watched events of 2016 with 198 million viewers tuning in. The Games also represented the single largest media investment for United for the year.

National and local TV combined with digital efforts resulted in over 632 million household impressions. The campaign resulted in a 22% boost in awareness of United as an official sponsor of Team USA, a 10% lift in consideration and 8% increase in preference as a carrier.