A personalised mail shot is prepared, showing the need to work with Wanadoo, and offering limited information to prepare for a sales visit.The solution was a box: “Discover the combination that ensures success”. On opening, the following was read: “… unless you act quickly”.Along with this heading the manager of each brand found THE COMPETITOR’S PRODUCT next to the Wanadoo brand. The way to avoid their success: contract advertising with Wanadoo before they do. Without doubt a very striking image for someone who dedicates all their daily efforts to the success of their product on the market.

56% arranged an interview with Wanadoo salesmen.