The campaign objectives were first and foremost to drive acquisitions for Wanadoo Broadband. Wanadoo’s target consumers may have responsibilities, mortgages, jobs and kids…but they are united by a youthful attitude.Results:• Broadband acquisition targets for new customers by over 100% - attracting more than twice as many subscribers as anticipated.

• Interaction rates for Sparkler expandable averaged 17%, reaching 33% on targeted sites, demonstrating high engagement and brand impact.