Our solution was to create the World’s Biggest Most Awesome Waste of Time competition and let our target market know if you want to waste time, do it in the most awesome way possible – not waiting around to pay bills.We also knew that everyone in the 18-25 year old age bracket are looking for their 15 minutes of internet fame. We made sure the promotion gave them the chance to make something memorable on the internet.A promotion was also perfect to get our audience to interact with a brand they would usually steer clear of.

* The online videos were viewed a total of 280,232 times.* From these videos, 47% interacted further with brand.* Hits to the website exceeded expectations by 477%.* Usage of BPAY amongst 18-25 year olds increased by 9%.