The activity was intended to promote the new online movie rental service fivedvd.com through sponsorship of reality TV show, The Farm.The creative challenge was to find a fresh, entertaining and memorable way of bringing together movies and farm animals.The budget was extremely tight and we had only two weeks from conception to delivery, but we hit on a very simple idea: take existing footage of farmyard animals doing their thing and then voice them as if a director was directing their actions.The service has become one of the best used of its kind in the UK.