Eurobest

Only Low Prices

ST1 SVERIGE AB, Stockholm / ST1 / 2022

Awards:

1 Bronze Eurobest
Film
Film
Film
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Background

In Sweden, there are many gas stations to choose from when on the road. Besides gas, basically every Swede expects to be able to buy coffee, snacks and food at these stations, to such a degree that the marketing campaigns of the competitors often focus heavily on promoting these services. St1, meanwhile, is an unmanned station, carrying none of these extra services. Instead of excusing this shortcoming, we've made it into the brand's most unique selling point.

Execution

When a team of floorball players stop for gas, the driver chooses an unmanned gas station where there is no coffee, snacks or food. This decision doesn't sit very well with the others.

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11 items

1 Cannes Lions Award
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The Cheap Driver

2023, ST1

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