St1 are automatic (self service) gas stations. We wanted to prove they are a modern, price aggressive alternative to full service-gas stations. So we started the twitter account “St1 Sweden”, hosted by the automatic St1 stations themselves. The account tweeted out so many low prices every day that it was a complete pain in the ass to follow – thus proving that even though automatic petrol stations might lack social skills, they are a lot cheaper.

The campaign was promoted by these automatic radio spots.