AUTHENTIC VOICE:Remember when you entered a designer hotel for the very first time? or your first stay at the admiral's lounge of your favourite airline? Discover the Signum class. Make yourself comfortable in a world of exquisite services and the excellencies of design.ENGAGE:TV Spots, Billboards, Print Ads, Interstitials, Pop-ups and banners all awed the public with classy design ads to catch them at surprise.What appeared as a perfume bottle in a woman's ad then unfolded to be the backlight of the new Opel Signum.A no brand, large scale campaign to introduce the new Opel Signum as a new class.EMPOWER:In the colour and ambience of the new Signum Class, the right services and tools are directly brought to the customer and allows users to make informed car-buying decisions: HighlightsSend a friendCar CreatorProduct InfoConfiguratorWhat's newENDURE:The campaign generated a huge echo with the public, turning out a total of more than 40,000 qualified addresses for the CRM-Program. A testimony to the conquest-power of the campaign, 69% of all registrants were non-Opel drivers - and an astonishing 72% of the registrants voluntarily told Opel the replacement dates of their current cars.