Universal McCann took a nugget of an idea and brought it to life! This was not just in terms of the collaboration with the media partner, promotional agency and client, in the development of a tailor-made TV programme, but the whole media concept of 'In Training' which built excitement for the consumer promotion and led the creative process. Universal McCann led the process with media partner, Nickelodeon and negotiated for the cost of the programme to be offset with airtime.