Cannes Lions
ALMAPBBDO, Sao Paulo / EDITORA TODAS AS CULTURAS / 2019
Overview
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Everyone has that one snobby friend who's always traveling and loves to give tips on where to go. These people think they know the perfect little place that nobody else has ever heard of. The problem is that, most of the time, those tips are duds. That's how the film opens: with a beautiful scene in the city of Paris. We hear the voiceover of a disgustingly pretentious lady, giving advice about where to go in the City of Lights. The spot closes by observing that now travelers can run away from these kinds of people, because they can trust the recommendations they find in Top Destinos Magazine.
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