This is the massive rebranding of Hennessy V.S. The integrated effort introduces the dark and mysterious Wild Rabbit — a metaphor for the never-ending drive to succeed.In the first of the two films, the Wild Rabbit of Manny Pacquiao is subtly depicted as the guiding force behind the athlete’s many successes—from humble beginnings to boxing superstar to congressman in the Philippine parliament. The film features a series of locations in the Philippines, as well as Manny’s original crew and manager.