Cannes Lions
DEUTSCH, Los Angeles / VOLKSWAGEN / 2013
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What’s the best way to introduce Volkswagen’s new turbo hybrid? Show it in a situation we’re all familiar with a fun drive ruined by a large, slow moving vehicle,in this case a Winnebago. Luckily, there’s a passing lane up ahead to end the misery. But as it turns out, the Winnebago isn’t actually causing the slowdown - other car makers slower hybrid's are.
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