Mototalisman:Marketing and Ad Objectives: To make the ad impact the Motorola PEBL U6 and its unique design concept.To point out PEBL U6 shapes based on nature elements.

To involve wide Internet audience into Motorola brand building process. Creative Concept:Non-standard placements to attract the audience attention.Teaser elements placement to intrigue Rambler visitors and to provide further recall.A BTL and advertising combination to reach a wide community and inform about Motorola PEBL U6. Results and ROI:5,800,000 users reached by MOTOTALISMAN campaign.5,575 users took part in MOTOTALISMAN online game.More than 43,000,000 of ad impressions were served.118,000 clicks were made by users.